RosemaryEe - 28-11-2023 at 08:03 PM
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Internet advertising is the main supply of earnings for Internet corporations, similar to Google, Facebook, Baidu, Alibaba, and so on (Edelman et al.,
2007). Unlike natural gadgets (Yan et al., 2020a) only ranked by person choice, the show of adverts will depend on each consumer choice and
advertiser’s benefit. The outcomes of offline simulation and online A/B experiment exhibit that NMA brings a major improvement in CTR and
platform revenue, compared with GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al., 2015). We
successfully deploy NMA on Meituan food delivery platform.